What is Blue Monday. And how to get through it.
January 15, 2024 By administrador

Why is Blue Monday

The third Monday of January arrives and a gray cloud seems to hang over us. The reason is the so-called “Blue Monday”, whose name comes from English and refers to the saddest day of the year. Despite this melancholic attribution, in the following lines we will discover that the term may not have as much scientific basis as some believe.

What´s Blue Monday

What is Blue Monday?

The Blue Monday theory is born from a mathematical formula created by the British psychologist Cliff Arnall in 2005. This equation takes into account various factors that could affect our mood, such as the time that has passed since Christmas, the impact of debts acquired in the festivities, the lack of vacation days and the motivation to fulfill New Year’s resolutions.

However, the relevance of the saddest day of the year has been the subject of controversy in the scientific world. In 2018, the University of Bath questioned its empirical basis, concluding that there is no evidence to support Blue Monday as the saddest day of the year.

Why is it said to be the saddest day of the year?

Despite these claims, Blue Monday has acquired a certain notoriety in our society. Some of the reasons that could influence a negative perception of the third Monday in January are:

Weather: The short, dark days of winter can sometimes take a toll on our morale.
Debts: After the joy of the Christmas holidays, the reality of outstanding bills can cause stress.
Routine: Returning to work or school after the holidays can be difficult for some.
Lack of motivation: The initial energy to fulfill New Year’s resolutions may wane during this period.

How to face Blue Monday with ShopDutyFree?

How to face blue monday

But it’s not all melancholy! At ShopDutyFree.uk we want to bring a little color to this Monday. Therefore, we invite you to discover our exclusive offers on Apple products: iPhone, Mac, iPad, AirPods and many more, available at the best prices to counteract the feeling of the saddest day of the year.

If you are also passionate about technology, we encourage you to visit our blog where you can discover the latest news from Apple and how they can help make your daily life a little more joyful.

Frequent questions

Is it true that Blue Monday is the saddest day of the year?

There is no scientific basis to support this claim. However, factors such as the cold winter, post-Christmas debts or returning to routine can affect our mood during this period.

How can I better cope with Blue Monday?

There are different ways to face this day. Maintaining a positive attitude, exercising, or treating yourself like taking advantage of ShopDutyFree offers can help you see the day in a new light.

What deals does ShopDutyFree offer on Blue Monday?

On this day, we offer exclusive promotions on all our Apple products. We invite you to visit our online store to discover more.

Where can I find the latest Apple news?

On the ShopDutyFree blog you will find all the news and trends in Apple products.

Are all Apple products on sale on Blue Monday?

Yes, at ShopDutyFree we offer discounts on all our Apple products during Blue Monday.


As you see, not everything is sadness on Blue Monday. At ShopDutyFree you will always find ways to brighten your day. Visit us!

Give ShopDutyFree.uk a chance this Blue Monday and turn the saddest day of the year into the happiest thanks to our incredible discounts and the unbeatable quality of our Apple products. And don’t forget to visit our blog to stay up to date with the latest news in technology and Apple. See you there!